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Press Release: SAS Partners with MDeC to Accelerate Big Data Analytics Adoption


 Kuala Lumpur,  16th April 2015 – Business analytics leader, SAS Malaysia today announced it is partnering with Multimedia Development Corporation Sdn Bhd (MDeC) to establish a Center of Excellence (CoE) to promote Big Data Analytics (BDA) through high-impact BDA Proof of Concept (POC) projects. The two parties has recently signed a Memorandum of Understanding (MoU) to strengthen their collaboration to drive BDA adoption and to build a strong and sustainable BDA ecosystem in Malaysia.

“MDeC is excited to sign an MOU with SAS to establish a BDA Centre of Excellence (COE).  Our collaboration with SAS will further strengthen our national network of BDA COEs for the industry and public sector.  The SAS BDA COE will mobilise the country’s top BDA experts to develop national high-impact use cases and proofs-of-concept to drive BDA adoption and innovation, and build a conducive BDA ecosystem,” said Ng Wan Peng, Chief Operating Officer of MDeC.

Lauding SAS Malaysia’s initiative in establishing the CoE, Ng said, “Our collaboration with SAS will see MDeC drawing upon our competencies in national BDA thought leadership. We will manage the overall National BDA COE program by facilitating and supporting the POCs, and jointly promote the COEs and the POCs via national platforms”.

Andrew Tan, Managing Director of SAS Malaysia said, “We are excited with this opportunity to collaborate with MDeC on the CoE to develop high-impact POC for key sectors by leveraging SAS’s industry leading analytics capabilities. SAS has a long history and proven success of working with oil and gas, telecommunications, banking and manufacturing industries to provide them with predictive insights and helping them to develop their BDA expertise.”

He added that among some of the POCs that SAS had completed include helping a manufacturing company optimize product yield, an oil and gas company predict machinery failure so as to avoid possible outage as well as a telecommunications company predict customer behaviour.

“We are aware that despite the advances in analytical technologies to help organizations make better fact-based decisions, many are still struggling with aspects of how and where to start, how to take the next step and how to change their internal culture on using analytics. It is our aim that the CoE will provide a good showcase of industry-specific BDA implementations that will help organizations in both private and public sectors deal with these challenges and accelerate their BDA adoption by leveraging best-in-class technologies and practices”, ended Tan.

Under the agreement, the BDA CoE will be located at SAS’ office in Malaysia and both MDeC and SAS Malaysia will collaborate to identify and leverage on complementary capabilities to develop joint go-to-market offerings. SAS is also part of National BDA Innovation Network established by MDeC in January this year.

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